Mothers, Moscato & Maleficent: Content Marketing Ideas For May

By Jess Budde

Gather 'round the maypole, it's time to do the monthly content marketing dance! Last month we encouraged you to stick out the rain and wait for better things to come. Well, the time is now! Flowers should be popping up, temperatures should be rising, and the unofficial start of summer (Memorial Day) is just around the corner. As if the promise of warmer weather wasn't enough to celebrate, May is loaded with tons of other holidays and happenings to get your spirits up. So check out the list below for ample opportunities to rock out your editorial calendar this month, including Star Wars Day... MAY the force be with you!


  • May 1: Save The Rhino Day, School Principals' Day, Mother Goose Day, May Day, New Home Owners Day, Lei Day, Loyalty Day
  • May 2: International Tuba Day, Baby Day, Brothers & Sisters Day, Space Day, No Pants Day - what does J2 (one of our developers) say about it?
  • May 3: Paranormal Day, Garden Meditation Day, Lumpy Rug Day, Join Hands Day, Free Comic Book Day, Two Different Colored Shoes Day, World Press Freedom Day
  • May 4: Star Wars Day, Firefighters Day, Petite & Proud Day, Bird Day, National Candied Orange Peel Day, Renewal Day
  • May 5: ¡Cinco De Mayo!, Cartoonists Day, Oyster Day, National Hoagie Day
  • May 6: International No Diet Day, No Homework Day, National Teachers Day, Buddha Day, World Asthma Day, National Tourist Appreciation Day
  • May 7: School Nurse Day, Roast Leg Of Lamb Day, Tourism Day
  • May 8: No Socks Day, Iris Day, Free Trade Day, World Red Cross Day
  • May 9: Military Spouse Appreciation Day, Lost Sock Memorial Day, Moscato Day
  • May 10: Stay Up All Night...Night, World Lupus Day, International Migratory Bird Day, Mother Ocean Day, Fair Trade Day, Windmill Day, Train Day, Clean Up Your Room Day
  • May 11: Mother's Day, Twilight Zone Day, Root Canal Appreciation Day, Eat What You Want Day
  • May 12: Odometer Day, Nutty Fudge Day, Fatigue Syndrome Day, Limerick Day, International Nurses Day
  • May 13: Frog Jumping Day, Leprechaun Day
  • May 14: Chicken Dance Day, National Receptionists Day, Donate A Day's Wages To Charity Day, Third Shift Workers' Day
  • May 15: Nylon Stockings Day, Police Officers Memorial Day, Straw Hat Day, National Chocolate Chip Day
  • May 16: Endangered Species Day, Love A Tree Day, Pizza Party Day, Bike To Work Day, International Virtual Assistants Day, Biographers Day, Sea Monkey Day, Wear Purple For Peace Day
  • May 17: Pack Rat Day, World Telecommunications Day, Armed Forces Day, World Hypertension Day, Learn To Swim Day
  • May 18: No Dirty Dishes Day, Neighbor Day, Visit Your Relatives Day, International Museum Day
  • May 19: Accounting Day, May Ray Day, Boy's Club Day
  • May 20: Weights & Measures Day, Pick Strawberries Day, Be A Millionaire Day
  • May 21: Rapture Party Day, National Waiters & Waitresses Day, I Need A Patch For That Day, National Memo Day
  • May 22: Goth Day, Maritime Day, Buy A Musical Instrument Day
  • May 23: Turtle Day, Don't Fry Day, Lucky Penny Day
  • May 24: National Escargot Day, Tiara Day, International Jazz Day
  • May 25: National Missing Children's Day, Towel Day, Tap Dance Day
  • May 26: Memorial Day, Blueberry Cheesecake Day, World Lindy Hop Day, Sally Ride Day
  • May 27: Cellophane Tape Day, Sunscreen Day
  • May 28: Amnesty International Day, Hamburger Day, Senior Health & Fitness Day
  • May 29: Put A Pillow On Your Fridge Day, Learn About Composting Day
  • May 30: Mint Julep Day, Loomis Day, Water A Flower Day
  • May 31: Save Your Hearing Day, World No Tobacco Day, National Macaroon Day


  • School year is wrapping up: for many colleges, universities, and even some K-12 schools, May marks the end of the school year
  • Maifest: the traditional German festival celebrating springtime happens this month - festivities are quite similar to the more widely-known Oktoberfest. It's celebrated in many U.S. cities as well, so check your local listings!
  • May is the official month of: inventors, toddler immunization, barbecue (a.k.a. BBQ), getting caught reading, pet cancer awareness, sweet vidalia onions, hamburgers, Asian American & Pacific Islander heritage, photos, older Americans, salad, bikes, foster care, Tourettes Syndrome awareness, potatoes & limes, youth traffic safety, Arthritis awareness, tennis, Jewish-American heritage, smiling, ALS awareness, physical fitness & sports, Osteoporosis prevention, service dog eye examination, social security education, salsa, home schooling awareness, vinegar, Haitian heritage, drums, American wetlands, and clean air
  • The first week of May celebrates: Be Kind To Animals Week, Drinking Water Week, Nurses' Week, Goodwill Industries Week, National Hug Week, Correctional Officers' Week, Dating & Life Coach Recognition Week, Choose Privacy Week, Children's Mental Health Week, Flexible Work Arrangement Week, National Anxiety & Depression Awareness Week, National Family Week, National Hospital Week, National Raisin Week
  • Week two honors: Wildflower Week, National Nursing Home Week, National Etiquette Week, Reading Is Fun Week, National Women's Health Week, Food Allergy Awareness Week, Transportation Week, Salvation Army Week, Children's Book Week, Neuropathy Awareness Week
  • Week three has been dubbed: National Police Week, International Coaching Week, National Safe Boating Week, American Craft Beer Week, World Trade Week, New Friends Old Friends Week, Recreational Water Illness and Injury Prevention Week, National Stationery Week
  • May 23-25: National Polka Weekend, Old-Time Player Piano Weekend
  • The last week of May is: Emergency Medical Services Week, Hurricane Preparedness Week, Week of Solidarity With The People of Non-Self-Governing Territories


  • May 3: Kentucky Derby
  • May 8-10: NFL Draft
  • May 9-25: Hockey World Championships, in Belarus
  • May 20: NBA Draft Lottery
  • May 25: Indianapolis (Indy) 500
  • May 26-June 8: French Open
  • May 29-31: National Spelling Bee
  • Ongoing throughout the month: NHL & NBA Playoffs

Pop Culture

  • May 2-4: Beale Street Music Festival (Memphis, TN) - this year's lineup highlights include the man himself (Kid Rock), Snoop Lion, Foster The People, and more
  • May 5: season 4 of Louie premieres on FX
  • May 23-25: Sasquatch! Festival (Gorge, WA) - featuring Outkast, MIA, Queens Of The Stone Age, and many more
  • May 24-25: Electric Daisy Carnival (NYC) - scheduled performers include Krewella, Headhunterz, and plenty more
  • May 26: American Ninja Warrior returns to air on NBC
  • May 27: season premiere of America's Got Talent on NBC
  • May 30: Fans of Angelina Jolie and/or Disney rejoice! The highly anticipated film telling the story of Sleeping Beauty villain, Maleficent, hits theaters

Picnics, good food, and music festivals galore. What an a-MAY-zing month! Hope you're feeling inspired. Now get out there and create some killer content! And check back soon for the next installment in our content marketing series - highlighting none other than the fabulous month of June.

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Categories: Content Marketing
By Jess Budde


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Meet the Author

Vice President of Marketing Operations & Client Services

Jess Budde

Jess is our Vice President of Marketing Operations and Client Service, and the co-host of our weekly Marketing O’Clock podcast. She joined Cypress North in 2013 and works out of our Buffalo office.

Jess works closely with both our clients and our internal team, overseeing account staffing to ensure client satisfaction. She co-manages our agency’s digital marketing department, works to facilitate cross-departmental collaboration internally, and acts as an account lead for a few of our clients. Jess also explores new opportunities for our existing clients and prospects.

A Western New York native, Jess graduated with a Bachelor of Arts in communication studies from Niagara University before attending Syracuse University, where she earned her master’s degree in television, radio, and film. Before joining Cypress North, she worked in series development, talent, and casting at MTV during the golden era with Jersey Shore.

When Jess isn’t working or staying up to date on the latest digital marketing news, she enjoys spending time outside, hanging out with her son, and watching the entire Sons of Anarchy series on repeat.  You may also find her slinging beers at Brewed & Bottled, the bottle shop and craft beer bar she runs with her husband.

Jess is an amateur ornithologist, Limp Bizkit lover, Candy Crush professional, and hot sauce connoisseur who enjoys burning herself into oblivion with the hottest sauce she can find.