Curbell Plastics Web Design
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Project Goals
Solutions/Deliverables
- Data Analysis
- Marketing Foundation
- Strategy & Positioning
- UI/UX Design
- Video
- Web Development
Curbell Plastics Web Design
UI/UX Design
It was crucial for us to make the UI/UX design work for both customers and Curbell. We wanted the site to offer a better experience to users, but also be easy for Curbell’s team to maintain and update. The updated UI/UX we designed:- Improved functionality & responsiveness
- Enhanced the digital buying experience
- Focused on security & accessibility compatibility
Strategy & Positioning Document
We created a strategy and positioning document to outline the goals we set for the new website, along with the look and feel we decided on. It included our core promise to users, the value we offer them, and how we want them to feel when they’re visiting and interacting with the new site. The document served as a resource for both our team and Curbell’s by keeping the focus on the target audience. We researched and compiled useful information on the personas of users visiting the site, what their journeys are, the challenges they face, and how we can solve them.
Design Direction Document
The design direction document we put together for the project served as a blueprint to keep our goals, challenges, and key anatomy for the new site at the top of mind. The digital design system included the digital brand logo system, color palette, font and type hierarchy, and UI components and content. [video width="1920" height="886" mp4="https://cypressnorth.com/wp-content/uploads/2023/11/Curbell_Hero_Final-1.mp4"][/video] Custom Hero Animation With our goals of attracting users and presenting helpful information to site visitors, we wanted to find a way to showcase Curbell’s plastic products in a fun, eye-catching way. We settled on designing a custom 3D animation that would be displayed in the site’s hero and highlight the variety of plastic products we offer.What They're Saying
Their talented design and development teams are not only innovative but also incredibly easy to work with. They understand our needs intuitively and translate them into solutions with remarkable efficiency.
What truly sets Cypress North apart is their responsiveness. Whenever we encounter an issue or seek to make improvements, they are quick to respond and proactive.
Overall, our experience with Cypress North has been nothing short of exceptional. We highly recommend them to anyone seeking a partner who not only delivers top-notch design and development but also prioritizes collaboration and client satisfaction.”
Sherrie Bloom
Director of Marketing, Curbell
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