Install Google Analytics on Web Stories With the Official WordPress Plugin

Learn how to use the free Google Colab tool and perform data analysis with Python programming language in this tutorial for digital marketers and data analysts.

All historical data from Google’s Universal Analytics will be deleted on July 1, 2024. Learn more about what your options are for backing it up before it’s gone for good.

There’s something fishy going on with the way that Google is handling GA4. To me, it’s playing out as a backdoor cash grab, hidden under a thin veil of a free and easy migration from UA. 

Data lakes and data warehouses have gained increased interest from organizations in recent years for their ability to support a single source of truth for data-driven decision-making across various departments. Understanding the strengths and applications of each is important not […]

Need help setting up GA4 for your company or client’s website? Look no further! This post provides a step-by-step process for creating GA4 properties and best practices to make sure necessary events are tracked and the data flowing into GA4 are accurate.

One of the biggest changes to Google Analytics has arrived in 2022 - the ability to change your Google Analytics attribution models. This is a first for Google Analytics as this attribution model change will not just apply to a […]

Let's face it. GA4 isn't GR8. Google Analytics 4 is a work in progress to put it kindly. However, in these final weeks of 2021 you have an opportunity to get GA4 installed and tuned up, giving your future self […]

Learn What Metrics to Include in PPC Reports. Then, Download Our Free Data Studio Dashboard Template! Let’s be real, pay per click advertising is all about data.  What campaigns are bringing in the most revenue? What landing pages are converting […]

You may already know you can create custom columns in the Google Ads online interface. But, if you're anything like me, you may not always think about how you can leverage custom columns to surface essential Google Ads performance metrics, […]

Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You're left wondering.... What's working well? What's not? Combining like-minded […]

Cross-domain tracking can make your life a lot simpler if you find yourself having to analyze Google Analytics data from two different sites. It allows you to capture the full user journey from the moment they land on one domain […]

Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.

Welcome to Part II of Exploring a new dataset with Python! If you missed Part I: The Basics, you can check it out here. In this article, we’ll be returning to our animal mug company’s dataset to continue our exploratory […]

We’re taking it back to the basics in this article.  Why? The day of a Digital Marketer is busy. We’re pulled in all sorts of different directions and are responsible for a lot of different things. In my personal experience, […]

If you’ve ever spent any time in a Google Analytics account, you’re all too familiar with the fact that the data isn’t always pretty. One exceptionally common scenario that us marketers run into all the time is page data being […]

If you’ve been following along with our Python for Digital Marketing posts, you’ve imported data from Google Analytics into a Jupyter Notebook and may have even combined it with another dataset. If you’ve never been here in your entire life […]

Working in digital marketing, there are several reasons why you might want to combine two datasets from two different sources together. It could be combining Google Analytics data from two different accounts or properties, or turning two different reports into […]

To utilize the power of Python to manipulate and analyze your Google Analytics data, the first step is to transform your data into a clean DataFrame that’s ready for analysis. In this article, I’m going to show you how to […]

Data Studio Advanced Techniques: Introduction If you’re running any digital marketing campaigns, then you’re probably tracking their performance and the impact they have on the sales and/or marketing goals of your company as a whole. Most often, performance is tracked […]

Not all site visitors are created equal. Some folks might come to your site because their mother sent them a link to something "interesting" (eye-roll Mom, I'm so not into that), while others might be doing some initial research on […]