Learn more about the different career opportunities in digital marketing by exploring the roles of SEO and PPC specialists. Gain insights into key skills, tools, and strategies to help you determine the best path for your professional career.

Having an accurate & up-to-date business profile is very beneficial to any business. Read on to learn how to set these up on Google & Apple, what each platform offers, and some things to watch out for.

The HubSpot lists tool allows you to create and edit lists of contacts, companies, or deals based on specific property values and attributes. This blog post will review the ins and outs of HubSpot lists and the different components of using and optimizing them for email marketing that works.

Learn How To Set Up Automated Rules In Google Ads & When To Use Them In Your Account Automated rules in Google Ads are a feature that can make a digital marketer’s life a bit easier. Our agency uses automated […]

Learn How To Import Campaigns Into Microsoft & Common Pitfalls To Watch Out For Building out campaigns in both Google and Microsoft Ads shouldn’t have to take up your whole day. This article will walk you through a comprehensive step-by-step […]

Need help setting up GA4 for your company or client’s website? Look no further! This post provides a step-by-step process for creating GA4 properties and best practices to make sure necessary events are tracked and the data flowing into GA4 are accurate.

The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing […]

SEO, Google Tag Manager Tracking, & Content Planning for a New Website There’s nothing quite like launching a beautiful, brand new website, but it is something that can have ugly consequences if not performed correctly. While marketers aren’t typically responsible […]

Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. It’s also about driving quality. It’s about producing a return. It’s about being able to directly […]

Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.

On Friday's episode of Marketing O'Clock I tried to give some advice to agencies amidst these challenging times. In case you missed the show last week, you can see the clip & writeup below. Crisis strategies for company morale The […]

Many small businesses (SMBs) hit that point of growth where they know that they need digital marketing help. That is non-negotiable. But is it better to hire an in-house digital marketers or use an agency? This is an important conversation that we have fairly frequently, so we set out to make the ultimate list of pros and cons of hiring a digital marketing agency.

Countdown Customizers are an awesome, little known tool that can take your search ads to the next level. Having the power to create a sense of urgency for potential customers and move them down the conversion funnel can be a […]

All device targeting is not created equal. If your Google Ads campaign uses target CPA bidding and you're prioritizing conversions from a certain device, we're willing to bet you're doing it wrong. We rarely see this stipulation highlighted when we research […]

If you’ve been following us for a while, you’ll know we generally don’t like running ads on mobile apps. Don’t get us wrong, we love apps! They’ve made it easier than ever before to get information and connect with each […]

Let’s be honest, working with Facebook Ads Manager can be difficult. It’s a cumbersome tool, and it’s not user-friendly. But Marketers are in luck, thanks to Facebook’s new Dynamic Creative Ads. Dynamic Creative allows advertisers to create thousands of ad […]

Dynamic remarketing is a powerful tool in your retargeting toolbox. This tag not only serves ads to users who have previously visited your site, but goes a step further to show ads for the specific products they've viewed. You can […]

 Have you ever wanted to see query and landing page data in one spot? Now, I know what you're thinking... can't you view a list of queries and pages in Search Console and Google Analytics? Yes, you absolutely can […]

All of you pro AdWords users who routinely take on clients with many AdWords accounts for different promotions can breathe a collective sigh of relief. This week Google came out with a simple way to connect AdWords and Analytics in bulk! […]

If you are a search pro using Bing, you'll likely spend a good chunk of time living in the Bing Ads Editor. Much like Google's AdWords Editor, this standalone desktop program saves advertisers time and energy by allowing for bulk […]