Where You'll Find Us: The Fall 2013 Edition

By Greg Finn

When it's time to turn off the AC and the leaves begin to turn, it signals one thing: conference season is upon us. We've got a busy next few months as we'll be speaking/moderating at 3 different conferences. Want to know where to find us? Here are all the dates of our Fall appearances:


Allscripts ACE 2013

August 21-22nd, 2013
Chicago, IL

Next week Matt Mombrea and myself (Greg Finn) are headed to the windy city to talk about structured data. We'll be at Allscripts ACE 2013 conference running the panel "Utilize a Modern Hand-Off System with Structured Data to Improve the Accuracy of Discharge Planning." We've compiled an entertaining presentation containing  information that will blow the audience away. Here's the full description:

The current state of hand off (or sign out) is:


  • A mixed bag of poorly written home brew software
  • Dangerous and inefficient Word or Excel documents
  • Plain old pen and paper
  • Unsophisticated electronic tools storing free text data



In this session, I'll describe how we were able to create an advanced electronic sign out tool for both web and mobile devices. This tool  uses structured data to achieve the optimal outcome in patient safety and care coordination efficiency. By leveraging properly structured data we're able to expose a wide range of analytics and research around the hand off process which have not been available until now.Using our Allscripts Sunrise Clinical Manager integration, facilities are able to greatly reduce or eliminate duplicate data entry in the hand off by reading patient lists directly. In addition, our discharge planning features are helping hospitals make better use of their beds by reducing the time it takes to discharge a patient, and improve the turnaround time on an open bed.
1:45- 2:45 PM
Room: W 192C

Don't miss this session!



SMX East 2013

October 1-3rd, 2013
New York, NY

In the beginning of October, Jessica Budde and myself will be heading to the Big Apple for Search Marketing Expo East. Jessica and I will bet there for the full three days  and I'll be moderating the following two panels:


  • YouTube: Optimization Tips For The Second Most-Popular Search Engine
    YouTube is the leading online video destination, which makes it the leading video search engine. YouTube content is also widely distributed in search results elsewhere, including those of its owner Google. This session explores "video SEO" and describes the features, tutorials, "howcasts" and other useful goodies YouTube has made available to make it easier to find online video. Tune in to this session to learn how to use the best of these power tools for marketers.
    9:00 - 10:15 AM
    Room: 31c
  • A Photo Is Worth A Thousand Links
    People love images. They love to share and link to them. If you create and share lovable images on Pinterest, Instagram, Flickr or other image sharing sites, you’ll get a lot of traffic love in return. What makes a compelling image? What traditional elements (text, captions, user-reviews) do you need to support your image? Our panelists on this session focus on how you can create the most favorable image to attract customers to your site.
    2:30 - 3:30 AM
    Room: 34c



At the moment, tickets are still available if you'd like to attend. If you see us, make sure to come up and say hi!


PubCon Vegas 2013

October 22nd-24th, 2013
Las Vegas, NV

We will be rounding out October with PubCon in Sin City. I'll be heading to this mega conference and talking Twitter with Krista Neher and Warren Witlock on the panel:


  • Twitter – The Latest Topics and Trends
    When it comes to social media marketing, Twitter is still a valuable asset with ample reach. Come listen to Twitter experts and learn how to maximize your influence on Twitter, how to make each tweet count, and what to expect for the future of Twitter.
    10:15 - 11:25 AM
    Room: Salon C



Whew, that's it! Make sure you stop us and say hello if you see us. As always don’t forget to follow us on TwitterFacebook,  Instagram & Google+ for real-time updates.

By Greg Finn


Leave a Reply

Your email address will not be published. Required fields are marked *

Meet the Author

Head of Performance & Innovation / Partner

Greg Finn

Greg is the Head of Performance and Innovation for Cypress North's digital marketing team and one of the founders of our agency. In 2010, he and Matt Mombrea started Cypress North in Buffalo. Greg oversaw the opening of our second office in 2022, located in his hometown of Rochester.

As Head of Performance and Innovation, Greg co-manages our digital marketing department and works closely with our team to ensure all our clients achieve the best possible results. He is always looking for ways to test new digital marketing techniques and technology, and oversees all teaching and training efforts to ensure our agency stays ahead of the curve.

Greg is also a co-host of our weekly Marketing O'Clock podcast, where he and the team provide updates, insights, and hot takes on the latest SEO, PPC, and social media marketing news. In addition to weekly news shows, Greg hosts our Marketing O'Torial digital marketing tutorials and often co-hosts bonus Marketing O'Talk episodes that bring together panels of digital marketing experts.

With nearly two decades of experience, Greg is a known and trusted voice in the digital marketing community. He’s a contributor for Search Engine Land, a member of the Search Marketing Expo (SMX) programming team, and has been a featured speaker at some of the largest search engine conferences, including SMX, eSummit, and Pubcon. 

When he’s not working or staying updated on the latest trends, Greg enjoys watching his kids play sports and coaching their soccer team. He’s been named the runner-up “Greg of the Year” on Marketing O’Clock’s annual Clockscars Awards four years in a row. While the coveted award has evaded him for many years, Keanu Reeves has not. Greg once saw him at Gabriel's Gate tavern in Buffalo (and noted he was very tall.)