Learn how to use the free Google Colab tool and perform data analysis with Python programming language in this tutorial for digital marketers and data analysts.

All historical data from Google’s Universal Analytics will be deleted on July 1, 2024. Learn more about what your options are for backing it up before it’s gone for good.

Having an accurate & up-to-date business profile is very beneficial to any business. Read on to learn how to set these up on Google & Apple, what each platform offers, and some things to watch out for.

The HubSpot lists tool allows you to create and edit lists of contacts, companies, or deals based on specific property values and attributes. This blog post will review the ins and outs of HubSpot lists and the different components of using and optimizing them for email marketing that works.

There’s something fishy going on with the way that Google is handling GA4. To me, it’s playing out as a backdoor cash grab, hidden under a thin veil of a free and easy migration from UA. 

Learn How To Set Up Automated Rules In Google Ads & When To Use Them In Your Account Automated rules in Google Ads are a feature that can make a digital marketer’s life a bit easier. Our agency uses automated […]

Data lakes and data warehouses have gained increased interest from organizations in recent years for their ability to support a single source of truth for data-driven decision-making across various departments. Understanding the strengths and applications of each is important not […]

Learn How To Import Campaigns Into Microsoft & Common Pitfalls To Watch Out For Building out campaigns in both Google and Microsoft Ads shouldn’t have to take up your whole day. This article will walk you through a comprehensive step-by-step […]

Need help setting up GA4 for your company or client’s website? Look no further! This post provides a step-by-step process for creating GA4 properties and best practices to make sure necessary events are tracked and the data flowing into GA4 are accurate.

One of the biggest changes to Google Analytics has arrived in 2022 - the ability to change your Google Analytics attribution models. This is a first for Google Analytics as this attribution model change will not just apply to a […]

Let's face it. GA4 isn't GR8. Google Analytics 4 is a work in progress to put it kindly. However, in these final weeks of 2021 you have an opportunity to get GA4 installed and tuned up, giving your future self […]

The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing […]

Learn What Metrics to Include in PPC Reports. Then, Download Our Free Data Studio Dashboard Template! Let’s be real, pay per click advertising is all about data.  What campaigns are bringing in the most revenue? What landing pages are converting […]

SEO, Google Tag Manager Tracking, & Content Planning for a New Website There’s nothing quite like launching a beautiful, brand new website, but it is something that can have ugly consequences if not performed correctly. While marketers aren’t typically responsible […]

You may already know you can create custom columns in the Google Ads online interface. But, if you're anything like me, you may not always think about how you can leverage custom columns to surface essential Google Ads performance metrics, […]

Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You're left wondering.... What's working well? What's not? Combining like-minded […]

You read that right - the moment we've all been waiting for is here! Google’s Web Stories plugin is out of beta and now offers the ability to install Google Analytics on Web Stories directly in the plugin.  If you […]

Cross-domain tracking can make your life a lot simpler if you find yourself having to analyze Google Analytics data from two different sites. It allows you to capture the full user journey from the moment they land on one domain […]

Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. It’s also about driving quality. It’s about producing a return. It’s about being able to directly […]

Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.