The Quickest Way To Check & Clean Internal Duplicate Content: The SiteLiner Tool

By Greg Finn

If you're a digital marketer, you've likely run into quite a few cases of duplicate content in your day.

If you're a digital marketer, you've likely run into quite a few cases of duplicate content in your day. All joking aside, identifying duplicate content isn't pleasurable; it forces you to burn quite a few calories while pulling all the hair out of your head. But ... it's an essential part of what we do. Recently, we've done a good bit of work cleaning up underperforming duplicate content that was severely hindering a site's performance.

During this process, we've built our own internal systems that help plan, identify, and fix these issues. During the duplicate content identification phase, one tool has proved to be quite valuable and may help you on your journey to "single content." In the following steps we'll walk you though how the tool Siteliner can help you quickly nip your duplicate content issues in the bud.

1. First, you'll want to head over to Siteliner and enter in your URL

If you are looking at a site under 250 pages the service is free. Anything over 250 will cost a penny per URI.


2. Once you've entered in your domain name, you'll be taken to a list of pages hosted on your site in a summary tab

You'll want to click on the Duplicate Content tab on the left (where you'll see your overall percentage of duplicate content).


On the duplicate content screen you'll see the following columns:


  • Match Words - This shows the number of duplicated words that are matched on this page.
  • Match Percentage  - The overall percentage of matched words versus the total words on the page.
  • Match Pages - The total number of pages that have matched duplicate content.
  • Page Power - An estimate of page importance on a scale of 1-100 (with 100 being the most important.)


You'll then be able to sort, filter and export the data.


3. To discover more about each of the pages in question, simply click on the link in question

You'll then be sent to an overlay of the page. On the right had side, you'll see the pages matched to the duplicate content. By clicking on each of the pages on the right, you'll see the matched content become highlighted on the page. This is the content that is matched from the page in question to the duplicated content.


You'll now be informed of the duplicated content on the site and the specific page and can choose the tactic of your choice to help fix your duplicate content dilemma.

If you're still in need of more help on your duplicate content cleanup, give us a holler -- we'd be happy to help.

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By Greg Finn


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Meet the Author

Head of Performance & Innovation / Partner

Greg Finn

Greg is the Head of Performance and Innovation for Cypress North's digital marketing team and one of the founders of our agency. In 2010, he and Matt Mombrea started Cypress North in Buffalo. Greg oversaw the opening of our second office in 2022, located in his hometown of Rochester.

As Head of Performance and Innovation, Greg co-manages our digital marketing department and works closely with our team to ensure all our clients achieve the best possible results. He is always looking for ways to test new digital marketing techniques and technology, and oversees all teaching and training efforts to ensure our agency stays ahead of the curve.

Greg is also a co-host of our weekly Marketing O'Clock podcast, where he and the team provide updates, insights, and hot takes on the latest SEO, PPC, and social media marketing news. In addition to weekly news shows, Greg hosts our Marketing O'Torial digital marketing tutorials and often co-hosts bonus Marketing O'Talk episodes that bring together panels of digital marketing experts.

With nearly two decades of experience, Greg is a known and trusted voice in the digital marketing community. He’s a contributor for Search Engine Land, a member of the Search Marketing Expo (SMX) programming team, and has been a featured speaker at some of the largest search engine conferences, including SMX, eSummit, and Pubcon. 

When he’s not working or staying updated on the latest trends, Greg enjoys watching his kids play sports and coaching their soccer team. He’s been named the runner-up “Greg of the Year” on Marketing O’Clock’s annual Clockscars Awards four years in a row. While the coveted award has evaded him for many years, Keanu Reeves has not. Greg once saw him at Gabriel's Gate tavern in Buffalo (and noted he was very tall.)