The Quickest Way To Check & Clean Internal Duplicate Content: The SiteLiner Tool
If you're a digital marketer, you've likely run into quite a few cases of duplicate content in your day.
If you're a digital marketer, you've likely run into quite a few cases of duplicate content in your day. All joking aside, identifying duplicate content isn't pleasurable; it forces you to burn quite a few calories while pulling all the hair out of your head. But ... it's an essential part of what we do. Recently, we've done a good bit of work cleaning up underperforming duplicate content that was severely hindering a site's performance.
During this process, we've built our own internal systems that help plan, identify, and fix these issues. During the duplicate content identification phase, one tool has proved to be quite valuable and may help you on your journey to "single content." In the following steps we'll walk you though how the tool Siteliner can help you quickly nip your duplicate content issues in the bud.
1. First, you'll want to head over to Siteliner and enter in your URL
If you are looking at a site under 250 pages the service is free. Anything over 250 will cost a penny per URI.
2. Once you've entered in your domain name, you'll be taken to a list of pages hosted on your site in a summary tab
You'll want to click on the Duplicate Content tab on the left (where you'll see your overall percentage of duplicate content).
On the duplicate content screen you'll see the following columns:
- Match Words - This shows the number of duplicated words that are matched on this page.
- Match Percentage - The overall percentage of matched words versus the total words on the page.
- Match Pages - The total number of pages that have matched duplicate content.
- Page Power - An estimate of page importance on a scale of 1-100 (with 100 being the most important.)
You'll then be able to sort, filter and export the data.
3. To discover more about each of the pages in question, simply click on the link in question
You'll then be sent to an overlay of the page. On the right had side, you'll see the pages matched to the duplicate content. By clicking on each of the pages on the right, you'll see the matched content become highlighted on the page. This is the content that is matched from the page in question to the duplicated content.
You'll now be informed of the duplicated content on the site and the specific page and can choose the tactic of your choice to help fix your duplicate content dilemma.
If you're still in need of more help on your duplicate content cleanup, give us a holler -- we'd be happy to help.
For more great tools, tips and tricks, why don't you follow us on Google+:
Or you can also catch us on Twitter:
Meet the Author
Greg Finn
Greg is the Head of Performance and Innovation for Cypress North's digital marketing team and one of the founders of our agency. In 2010, he and Matt Mombrea started Cypress North in Buffalo. Greg oversaw the opening of our second office in 2022, located in his hometown of Rochester.
As Head of Performance and Innovation, Greg co-manages our digital marketing department and works closely with our team to ensure all our clients achieve the best possible results. He is always looking for ways to test new digital marketing techniques and technology, and oversees all teaching and training efforts to ensure our agency stays ahead of the curve.
Greg is also a co-host of our weekly Marketing O'Clock podcast, where he and the team provide updates, insights, and hot takes on the latest SEO, PPC, and social media marketing news. In addition to weekly news shows, Greg hosts our Marketing O'Torial digital marketing tutorials and often co-hosts bonus Marketing O'Talk episodes that bring together panels of digital marketing experts.
With nearly two decades of experience, Greg is a known and trusted voice in the digital marketing community. He’s a contributor for Search Engine Land, a member of the Search Marketing Expo (SMX) programming team, and has been a featured speaker at some of the largest search engine conferences, including SMX, eSummit, and Pubcon.
When he’s not working or staying updated on the latest trends, Greg enjoys watching his kids play sports and coaching their soccer team. He’s been named the runner-up “Greg of the Year” on Marketing O’Clock’s annual Clockscars Awards four years in a row. While the coveted award has evaded him for many years, Keanu Reeves has not. Greg once saw him at Gabriel's Gate tavern in Buffalo (and noted he was very tall.)
Related Resources
3 Options for Multilingual Website Translation
Managing multilingual web content is challenging, and there are plenty of options available. Learn more about the solutions and how to find the right one for you.
Google Launches AI Mode: What it Means for the Future of Search
Google’s new AI Mode marks a major shift in its search strategy. Here’s how we expect it to transform the user experience and future of search.
13 Digital Marketing Predictions for 2025
Top Industry Voices Share Their 2025 Digital Marketing Trend Predictions As digital marketers, we know a new year brings new goals, new opportunities for growth, and new challenges. But a new year also brings plenty of change. Whether it’s advancements […]
Let's Put a Stop to Google Page Annotations
Google's Page Annotations will direct some visitors away from sites and back to search. We’re calling for an end to this practice.
Choosing the Right Digital Marketing Career Path as a New Marketer
Learn more about the different career opportunities in digital marketing by exploring the roles of SEO and PPC specialists. Gain insights into key skills, tools, and strategies to help you determine the best path for your professional career.
6 SEO Tips & Tricks We Learned at WTSFest 2024 in Philadelphia
Three of our digital marketers recently picked up some new tips, tricks, and best practices at the 2024 Women in Tech SEO Festival. Learn more about what we learned and how we’re applying it to our work.
How to Create a Looker Studio SEO Report Without Paid Connectors or Expensive Subscriptions
Effectively Measure Organic Traffic Performance With an Easy-To-Create Dashboard Measuring organic traffic performance is a key part of SEO. But with so many different metrics available to track, it can be challenging to know what data to look at when […]
Testing Website Accessibility: Five Testing Tools & Methods To Identify Accessibility Issues
Is your site compatible with website accessibility guidelines? Use these tools to benchmark and identify improvement opportunities. Website accessibility is often overlooked, but it shouldn’t be. According to CDC estimates, 61 million adults in the United States alone live with […]
23 Of The Best Resources For Starting A Digital Marketing Career
The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing […]
A Marketer’s Website Launch Checklist
SEO, Google Tag Manager Tracking, & Content Planning for a New Website There’s nothing quite like launching a beautiful, brand new website, but it is something that can have ugly consequences if not performed correctly. While marketers aren’t typically responsible […]
SEO for PDFs - How To Optimize PDFs For The Web
Let’s face it, for some companies Portable Document Formats (PDFs) are an unfortunate necessity. From sell sheets and downloadable product flyers, to manuals and tutorials - PDFs have secured a spot in our lives, and there are some tips and […]
Updated: How To Exclude Mobile Apps From Google Ads Display Campaigns
If you’ve been following us for a while, you’ll know we generally don’t like running ads on mobile apps. Don’t get us wrong, we love apps! They’ve made it easier than ever before to get information and connect with each […]
Digital Marketing in 2019: What to Watch For
The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook […]
Firing Up Bing Ads? Crucial Differences Between Bing & AdWords To Consider When Setting Up Your Campaigns
Does Anyone Even Use Bing? As digital marketers we tend to hear this question on a weekly basis, if not more often. And while the mere idea that Bing exists is enough to shatter the worldview of many Google nerds/religious Chrome users, the […]
Getting Started With Google Tag Manager
What is Google Tag Manager? Google Tag Manager (GTM) is a tool that gives users a way to add code to a website without having to log in to the backend and manually add to the source code every time. […]
The Retargeting Playbook: The Ultimate Guide To Setting Up Successful Retargeted Ads
As an internet user, you’ve likely become accustomed to those ads that seem to follow you during all your digital travels. These ads are known as “retargeted” ads (or “remarketed” ads if you're using Google) and help to keep your […]
How to Connect Your Google+ Business Page to Your Local Places Listing
The time has come -- Google is finally allowing users with Google+ Business Pages to connect the page with the Google+ local listing (also known as Google Places) on Google Maps. Confused already? Yeah, us, too. But we'll save that […]
How To Link (Many) AdWords Accounts with Google Analytics Using The New Bulk Account Linking Option
All of you pro AdWords users who routinely take on clients with many AdWords accounts for different promotions can breathe a collective sigh of relief. This week Google came out with a simple way to connect AdWords and Analytics in bulk! […]
Keyword Research Tips: How To Use Bing Ads Editor To Estimate Positional Volume & Pricing
If you are a search pro using Bing, you'll likely spend a good chunk of time living in the Bing Ads Editor. Much like Google's AdWords Editor, this standalone desktop program saves advertisers time and energy by allowing for bulk […]
How To View Geographic & Location Data Directly Within Google AdWords
When it comes to AdWords, all locations are not created equal. It's important to track which locations are converting -- and which aren't. With AdWords, you can increase or decrease bids based on the location you're targeting, and diving into […]