Make The Most Of May: 7 Fresh Content Marketing Ideas
Working current events and pop culture into your company’s communications is an easy and relevant way to engage your audience. Last month, we gave you a few ideas for implementing some fitting subjects into your content marketing strategy... as promised, here are some suggestions for weaving timely trends into your plan for May:
Holidays
International No Diet Day
You heard right, there’s actually a day when you ‘re encouraged to give up that diet! And this year it falls on May 6th. The annual holiday is meant for celebrating body acceptance and diversity, and promoting healthy lifestyles while raising awareness of the futility of dieting. Work this in by talking about tricks and trends in your industry that don’t live up to the hype; comparing them to fad diets that don’t work. Or if you’re blogging about any other topic, why not give readers a double feature in honor of not trimming the fat?
Here at Cypress North, we're each going to bring in a cookie that exemplifies our personality for International No Diet Day and post a picture of the delicious assortment on Instagram. So follow us to see this content in action!
Mother’s Day
Let’s face it, almost everyone is going to be looking for gift ideas before May 12th. An easy way to promote your products and services this month is to suggest them as a Mother’s Day present. It may seem obvious, but if you have something appropriate to offer, why not do it? You don’t have to be heavy-handed either. Try making a humorous list of “mom problems” and offer your product as a solution, or at least something to take her mind off of the stress for a while. And if that’s too much of a stretch for your brand, you don’t actually have to focus on celebrating moms. A creative workaround: if there’s something big happening at your organization, drop a “mother” of an announcement.
Memorial Day
This year, May 27th marks the unofficial start of summer. Find ways to talk about how this changes morale at your company (Summer Fridays, to do or not to do?) or offer suggestions of ways people can spend their day off. Looking for a simple solution? Go for the true meaning of the holiday: a quick salute to those who have fallen in service sends a nice message.
Seasonal
April Showers Bring May Flowers
Everyone knows the phrase, but think about what it really means. The rain can be a drag, but once those few soggy weeks are over, look at all the greenery and flowers that spring up! Apply this concept to your brand by focusing on the beneficial outcome of going through something less-than-desirable. Own a gym? Let people know that while working out may not be their favorite thing to do, there are a bunch of benefits for getting in shape (and just in time for swimsuit season!). An auto shop? Post about how performing “annoying” routine maintenance can keep your car running longer and better.
Finals
Across the country, college students are finishing up their coursework this month. Find a way to relate to them (or the parents gearing up for their return home) as this topic speaks directly to many of the social media users out there. Having an audience ripe for participation, you don’t want to pass on the opportunity to start a conversation!
Sports
Kentucky Derby
You don’t have to be in to horse racing to make this topic work for your company. Referred to as “the greatest two minutes in sports,” the Kentucky Derby presents an easy opportunity for you to sneak in a relevant pop culture post. What activity related to your business can be squeezed in to two minutes? If you’re in the health space, provide two minute exercises to keep you heart healthy or improve overall flexibility. Work with food? Offer a few recipes that require very little prep time. For those of you in the beauty industry, what’s better than a two minute makeover? Suggestions for making the most out of a short time are an easy tie-in to this iconic event.
Stanley Cup Fever
As the hockey season comes to a close, there’s plenty of opportunity to ride the wave of the heavily-covered playoffs. Everyone is going to be talking hockey, and you can too. Need a topic? Consider fandom and team loyalty, fighting (players losing teeth is a great angle for dentists!), traditions and superstitions surrounding the cup, or your take on this season’s lockout.
These noteworthy happenings can easily be used to implement fresh content into your marketing strategy throughout May. And don’t forget to check back next month for our lineup of June suggestions!
Also, follow us on Twitter, Instagram, Facebook & Google+ for more updates.
Meet the Author
Jess Budde
Jess is our Vice President of Marketing Operations and Client Service, and the co-host of our weekly Marketing O’Clock podcast. She joined Cypress North in 2013 and works out of our Buffalo office.
Jess works closely with both our clients and our internal team, overseeing account staffing to ensure client satisfaction. She co-manages our agency’s digital marketing department, works to facilitate cross-departmental collaboration internally, and acts as an account lead for a few of our clients. Jess also explores new opportunities for our existing clients and prospects.
A Western New York native, Jess graduated with a Bachelor of Arts in communication studies from Niagara University before attending Syracuse University, where she earned her master’s degree in television, radio, and film. Before joining Cypress North, she worked in series development, talent, and casting at MTV during the golden era with Jersey Shore.
When Jess isn’t working or staying up to date on the latest digital marketing news, she enjoys spending time outside, hanging out with her son, and watching the entire Sons of Anarchy series on repeat. You may also find her slinging beers at Brewed & Bottled, the bottle shop and craft beer bar she runs with her husband.
Jess is an amateur ornithologist, Limp Bizkit lover, Candy Crush professional, and hot sauce connoisseur who enjoys burning herself into oblivion with the hottest sauce she can find.
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