Cypress North Heading to San Diego for brightonSEO & Hero Conf 2024
Who’s Going, Where to Find Us, and What We’re Excited to Learn
The cold weather has settled in here in Western New York, but some of us here at Cypress North are getting ready to soak up the sun in California!
Members of our team are heading to San Diego for brightonSEO and Hero Conf 2024 from Nov. 19-20.
This year, we’re sending 11 digital marketers – including members of our Marketing O’Clock podcast team who will record an episode at the conference (and give out some awesome swag that we’ll talk more about below.) Greg Finn, our head of performance and innovation, will also be speaking at Hero Conf, which we’re super excited about.
Read on to learn more about who’s going, where you can find us, and how to get some cool merch!
Who's Going?
We're really excited about the group we're sending to this year's conference. Everyone has a different background, plays a different role at our agency, and works on different accounts – which means each of us will really get to have a unique conference experience.
Here’s who we’re sending from our team and which talk we're most excited to hear:
Louisa Frahm | How to use Google Trends to optimize your content strategy in the AI overview era - and other news SEO hacks!
– Callie Kessler, Digital Marketing Coordinator
Matt Hill | Optimizing Workflows For Better Dev Collaboration
– Catherine Woodcock, Digital Account Executive
Andrea Cruz | LinkedIn ad settings and tactics you didn't know you needed
– Christine Zirnheld, Senior Digital Marketing Manager | Podcast Host
AJ Wilcox | Advanced LinkedIn Ads
– Elizabeth Sarro, Digital Marketing Manager
Christine Lewis | How to expand podcast reach through YouTube’s SEO and more
– Erik Barnes, Video Content Producer
Anthony Higman | Google Local Service Ads: everything we have learned in 3 years of running these for clients
– Greg Finn, Head of Performance & Innovation | Partner | Podcast Host
Cory Henke | Evolving screens: YouTube’s advertising journey from landscape to tv and shorts
– Harrison Worden, Digital Marketing Strategist
Khalil Kanbar | Blogging in 2025 – How to turn blog traffic into conversions
– Heather Monahan, Content Manager
Kirk Williams | Level Up Your PMAX and Merchant Center Next Skills
– Julia Meteer, Digital Marketing Strategist
Brittany Sager | Shifting the Focus from Keyword Targeting to Audience Targeting
– Lexi Braniecki, Digital Marketing Coordinator
Duane Brown | Performance Max: how to 2x your ROAS & Kirk Williams | Level Up Your PMax and Merchant Center Next Skills
– Maggie Humphrey, Senior Digital Marketing Manager
Where to Find Us
We’re all going to be pretty on the go at the conference, with each of us checking out the different talks that pertain most to our individual work. So we’ll likely be spread out!
However, all of us will be in attendance at Greg’s talk on Day 2 of Hero Conf. He’ll be sharing his takes on unconventional PPC tactics that deliver unparalleled results at 1:20 p.m. on Wednesday.
Greg and the rest of the Marketing O’Clock team – Christine, Julia, and Erik – will also be recording a podcast at the conference and chatting with other marketers about the latest industry trends. They’ll be debuting some cool new merch that our awesome graphic designer created too, and handing that out to listeners.
If you’re interested in grabbing some merch, just keep an eye out for anyone on our team. We’ll also be active on social media, documenting our experience as we go. So if you can’t find us, feel free to send us a DM on X (formerly Twitter) or Instagram.
Our team can't wait to connect with everyone and learn from some of the leading voices in our industry. We're also excited to share more after the conference about what we learned and how we'll apply it to the work we do for our clients - so check back for that once we return!
Meet the Author
Heather Monahan
Heather is our Content Manager who joined Cypress North in November 2022 and works out of our Rochester office. She brings nearly a decade of professional writing experience to our digital marketing team.
Some of Heather's daily responsibilities include writing content for our clients' websites and landing pages, writing ad copy, copywriting, and copy editing. She also helps manage our agency's blog, newsletter, and other internal content writing. Since joining Cypress North, Heather has earned HubSpot certifications for content marketing, inbound marketing, SEO, and social media marketing.
Before joining Cypress North, Heather spent more than eight years as a journalist, working as a news producer and digital content producer for local TV news stations. She most recently spent six years in Tampa, Florida, where she helped lead the digital team and oversaw the station’s growing digital initiative. While in Florida, Heather won a regional Emmy for her work on an interactive digital program that provided live hurricane coverage.
Born and raised in the Rochester area, Heather graduated from St. Bonaventure University with a bachelor’s degree in journalism and mass communication.
When she's not working, Heather can be found taking approximately a million daily pictures of her dogs, geeking out over the latest space news, reading, or sharing tales of her time in Florida. She also enjoys skiing and cheering on the Buffalo Bills - even when they make her sad.
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