Cypress North Team at SMX Advanced 2022


May has flown by here at Cypress North, full of new hires, clients, opportunities and a lot of preparation. In June I will be moderating a handful of panels at what should be the biggest search-focused digital marketing conference of the year, SMX Advanced.

Best of all, this year Christine Zirnheld will be coming along as well to present her very own solo session:

Christine is a paid search dynamo here at Cypress North. She is not only the main host of our weekly digital marketing news podcast, Marketing O'Clock, but is also the lead on all of our SaaS efforts while spearheading our content strategy. Her solo panel at the show will surely be a "showstopper" as she will be delivering:

Layer on the automation: How to combine automation options for PPC success

In a world of ever-growing machine learning and artificial intelligence, it's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.

Join Christine Zirnheld, Digital Marketing Manager at Cypress North, as she dives deep into automated strategies related to audiences, keyword targeting, ad types, campaign types, bid strategies, and more. You'll walk away with the knowledge you need to get the most from automation within your paid search campaigns and beyond.

After this session, you'll be able to:

  • Optimize conversion settings
  • Leverage automation in targeting to find new customers
  • Maintain control over automated ad types
  • Use Performance Max and other automated campaign types
  • Achieve performance goals with automated bidding

Additionally, I will be running a Q&A panel with Christine after (don't miss it!) as well as follow up panels for other sessions including:

Leveraging automated bidding for maximum PPC performance with Menachem Ani, JXT Group
June 14th, 12:40 PM EST

How to create better ads in a world with only RSAs with Frederick Vallaeys
June 15th - 11:40 AM EST

Lastly, I'll be running one of the first-ever "Coffee Talks" at SMX along with Andrea Cruz. This will be a fun open forum to discuss what is (and isn't!) working in our accounts:

Coffee Talk: The good and bad of your paid ad accounts
June 15th, 10:30 AM EST

Best of all, this year's SMX Advanced comes at no charge! This is the first-ever completely free SMX Advanced, so if you haven't registered yet, sign up today.

See you all there!


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Meet the Author

Head of Performance & Innovation / Partner

Greg Finn

Greg is the Head of Performance and Innovation for Cypress North's digital marketing team and one of the founders of our agency. In 2010, he and Matt Mombrea started Cypress North in Buffalo. Greg oversaw the opening of our second office in 2022, located in his hometown of Rochester.

As Head of Performance and Innovation, Greg co-manages our digital marketing department and works closely with our team to ensure all our clients achieve the best possible results. He is always looking for ways to test new digital marketing techniques and technology, and oversees all teaching and training efforts to ensure our agency stays ahead of the curve.

Greg is also a co-host of our weekly Marketing O'Clock podcast, where he and the team provide updates, insights, and hot takes on the latest SEO, PPC, and social media marketing news. In addition to weekly news shows, Greg hosts our Marketing O'Torial digital marketing tutorials and often co-hosts bonus Marketing O'Talk episodes that bring together panels of digital marketing experts.

With nearly two decades of experience, Greg is a known and trusted voice in the digital marketing community. He’s a contributor for Search Engine Land, a member of the Search Marketing Expo (SMX) programming team, and has been a featured speaker at some of the largest search engine conferences, including SMX, eSummit, and Pubcon. 

When he’s not working or staying updated on the latest trends, Greg enjoys watching his kids play sports and coaching their soccer team. He’s been named the runner-up “Greg of the Year” on Marketing O’Clock’s annual Clockscars Awards four years in a row. While the coveted award has evaded him for many years, Keanu Reeves has not. Greg once saw him at Gabriel's Gate tavern in Buffalo (and noted he was very tall.)