Checklist: How to Set Up Social Media Accounts for New Brands
What email should I use when setting up new social accounts? How do I give my SEO firm access to manage my social accounts? I have multiple Google+ Pages and Profiles -- help!
Because we help businesses in all aspects of internet marketing, including building social media presences from scratch, we have lots of experience when it comes to the set up and registration of each. We've heard these questions time and time again, which prompted us to write this post for anyone starting fresh social accounts.
Because we very much want to help you avoid feeling like this:
Don't let that pizza go to waste . . . keep reading!
Use One Email Address for All Social Accounts
We recommend creating a single email address dedicated to all social media efforts.
For example: [email protected], where domain.com = your website address
Why should you use a generic email address and not an employee email address? The main reason is so that you can retain ownership over your accounts. But it also keeps all accounts consistent and organized. NOTE: This password should be different than other business passwords that you use as you'll want to contain any issues that may occur in a hack/leak.
While we wish it were as simple as using one email and one password to set everything up in one swoop, we're sad to say it's not. There are a few nuances that you should be aware of on networks like Google+ and Facebook that have multiple users and account management features built-in.
But fret not, we're here to help. For new brands establishing a social presence on the web, here's a step-by-step checklist to follow to ensure you retain ownership of all of your accounts, avoid duplicate pages/profiles, and provide everyone the access they need to contribute and manage. We've covering the most common/popular social networks, but we know there are others out there that may be relevant to your industry/niche.
Checklist for Setting Up New Social Media Accounts
- Identify one person that is in charge of the Google+ Business Page or that should be considered the "owner"
- The "owner" should create a Google+ Business Page using their work email address (domain.com)
- Invite other users to manage the page
- Verify and link Google+ Page to your website
- What category should your Google+ page fall under? If you're a local business, you may want to consider a Local or Place page that allows you to merge with your Google Places listing and verify your business. This gets tricky, so proceed with caution.
- Use [email protected] to create the account and YouTube channel
- Reserve your YouTube channel name
- Link YouTube channel to the Google+ Business Page
- Enable account for external annotation links by adding an associated website
- Create a new Facebook profile using [email protected] (if you ever lose all access to a page, this will be the email where you'll get the data to be reinstated)
- Create a Facebook Page using [email protected] profile
- Add admins/manager roles for content management
- Administrative rights are granted to the creator of the Company Page -- this person should be the same "owner" as above
- Create a LinkedIn Company Page
- Add admins for content management
- Use [email protected] and password
- Verify your website and link to Pinterest
y recommend compiling a list of all user account admins, usernames/passwords and keeping in a safe place for reference.
Cover & Cover Design Resources
Now that you have all of these shiny new social accounts set up, you'll want to start thinking about what you should use as your profile photos, cover photos, and other image resources.
Here are a few resources to check out:
- Guide to the New Twitter Header Image, Specifications, Tips & Templates
- New Google Cover Photo Size, Template & Download
- Social Media Cover Photo Cheat Sheet & All-In-One Social Template Download
- Complete Social Media Image Size Guide from Mediabistro
We hope you found this post helpful and that it helps to minimize future headaches and frustrations caused by crazy account management! Don't forget to follow us on Google+, Twitter, Instagram, and Facebook for more great marketing info.
Again, this checklist is for brand new businesses that are starting social accounts from scratch. If you have other insight to share, feel free to leave comments, tips, and questions below. If you're having account management issues with current social accounts and would like to hire us to take a look, fill out this form and let us know what issues you're experiencing.
3 Comments
Leave a Reply
Related Resources
B2B Marketing With the Rise of Gen Z: Navigating the Digital Native Workforce
Explore the unique challenges & opportunities of marketing to Gen Z in the B2B space. Discover how these digital natives are reshaping the professional world & what it means for marketing strategies. Stay ahead in the era of Gen Z with expert insights.
5 Steps to Conduct a Successful Social Media Audit
Are your social media platforms in need of a refresh? Follow these 5 steps to audit and optimize your platforms for success.
5 Tips for Getting the Most Out of the LinkedIn Ads Campaign‌ Manager
Read these 5 ways you can leverage the insights in the LinkedIn Ads Campaign Manager to manage and optimize your LinkedIn ads.
23 Of The Best Resources For Starting A Digital Marketing Career
The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing […]
Pinterest as a Search Engine: An Advertisers’ Guide to Keyword Targeting in Pinterest Ads
Pinterest – the land of dream wedding dresses, instant pot recipes, room inspo, and… SERPs? Pinterest is so much more than a social media platform. Yes, the platform allows users to like, share, and discover new content based on their […]
How to Transform Your Static Images into Animated Video Ads With Facebook’s Video Creation Kit
As the digital space continues to evolve, video has become more dominant than ever before. Attention spans are shorter, people expect to be entertained, and messaging must be communicated in a fascinating way. For businesses with limited time and budget, […]
Best Digital Marketing Podcasts
Whether you're focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you […]
Precisely Target Your Ideal B2B LinkedIn Audience With One Powerful Tool
LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries. I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions […]
Facebook Ads Budget Optimization: Everything You Need To Know
Facebook has major news for advertisers. Come September 2019, account managers will no longer be able to set budgets at the Ad Set level in Facebook Ads. Instead, Facebook's Campaign Budget Optimization will become the default setting for all campaigns, […]
Deep Dive: Reddit Ads Update
With this Reddit Ads update, Reddit expressed interest in offering more options for marketers but did this update miss the mark? We're diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit […]
Digital Marketing in 2019: What to Watch For
The Pros Rampant Responsive One of the biggest boons for advertisers in 2018 was the ability to optimize campaigns by moving away from standard banner sizes and utilizing responsive display ad formats. The proliferation of flexible ads such as Facebook […]
The Ultimate Guide To Facebook Dynamic Creative Ads
Let’s be honest, working with Facebook Ads Manager can be difficult. It’s a cumbersome tool, and it’s not user-friendly. But Marketers are in luck, thanks to Facebook’s new Dynamic Creative Ads. Dynamic Creative allows advertisers to create thousands of ad […]
How To (Properly) Share Access to Pages & Ad Accounts in Facebook Business Manager
Facebook's Business Manager has been a boon for advertisers and agencies across the world. With simple sharing, no transferring of ownership, easy transition from client to client and easy employee access, there's not a lot to complain about. The only […]
Why You Shouldn’t Use Facebook Groups To Build a Community
Never have Facebook Groups been more prevalent than they are today. It seems like every podcast you listen to and site you visit is pushing fans, listeners, and visitors to follow along in a Facebook Group. It’s true, Facebook Groups […]
Instagram for Business: Pros and Cons of Instagram's Changing Platform
The Marriage of Facebook and Instagram Instagram has had quite the last 4 years.  When Facebook originally acquired Instagram for $1 billion in 2012, not much initially changed for the platform.  Nonetheless, it was clear that with Facebook's back-to-back purchase of […]
What to Do If You Accidentally Claimed a Facebook Page/Ad Account Instead of Requesting Access
Facebook Business Manager is a fantastic tool that makes managing clients a dream. Â Companies can quickly give or terminate access to employees in a single location. Â In order to perform this task however, access must be requested to an account. […]
13 Tips For Getting The Most From Facebook Live Posts
In a world of decimated brand reach, a new tool has risen that brings Facebook exposure back. Facebook Live has arrived and has been a boon for marketers looking to attract eyeballs to brand posts. While this new post type […]
Download or Disregard - Wishbone: A Guide to the "Hot" New App We Really Wish Would Go Away
App name: Wishbone Wishbones. Those slimy crescent shaped bones that you and your siblings would fight over to break in half and see whose side was larger (and more importantly, whose wish would come true). That is loosely the thinking behind […]
Interview: Tips & Tricks On How To Properly Market On Reddit
Most marketers believe that Reddit will never work for them. That's simply not true. I was recently asked some questions by David Kirkpatrick of MarketingSherpa alongside the great Brent Csutoras of Kairay Media. The interview covers the following Reddit-related topics: […]
Facebook's Pay-to-Play Model: Why You Should Reassess Your 2014 Organic Social Marketing Plan
The goal of any type of marketing is to sell product. Period. That includes marketing with social media. Whether through awareness, buzz, brand building, or general goodwill, we use social media to promote ourselves and our product. This is an […]
Any red flags over the social@domainname for the FB profile set up? We've done that, with our business name being the "person" on the profile, and our branded name being the page, but I worry that this doesn't fit within FB's policy. I like our current set up as it's easily transferable when the person in charge of social media moves on to another job but I still have reservations. What are your thoughts? Thanks for the great content!
Hi Stacy, going back to identifying the "owner" of all social accounts, you can use that person's name as the profile, and adjust privacy settings so that it doesn't show up in search, etc. Then use the company/business brand name for the page and add admins to manage the page (including yourself if you use a personal FB profile to manage). That way, if somehow you lose access from your personal FB profile and/or don't have contact with the other admin/managers, you have the original account credentials/profile of the person who set the page up to regain access. Hope this helps - thanks for reading!
This was super helpful; I just got everything situated. I really appreciate your insight!