Checklist: How to Set Up Social Media Accounts for New Brands

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By cypressnorth

What email should I use when setting up new social accounts? How do I give my SEO firm access to manage my social accounts? I have multiple Google+ Pages and Profiles -- help!

Because we help businesses in all aspects of internet marketing, including building social media presences from scratch, we have lots of experience when it comes to the set up and registration of each. We've heard these questions time and time again, which prompted us to write this post for anyone starting fresh social accounts.

Because we very much want to help you avoid feeling like this:


Don't let that pizza go to waste . . . keep reading!

Use One Email Address for All Social Accounts

We recommend creating a single email address dedicated to all social media efforts.

For example: [email protected], where = your website address

Why should you use a generic email address and not an employee email address? The main reason is so that you can retain ownership over your accounts. But it also keeps all accounts consistent and organized. NOTE: This password should be different than other business passwords that you use as you'll want to contain any issues that may occur in a hack/leak.

While we wish it were as simple as using one email and one password to set everything up in one swoop, we're sad to say it's not. There are a few nuances that you should be aware of on networks like Google+ and Facebook that have multiple users and account management features built-in.

But fret not, we're here to help. For new brands establishing a social presence on the web, here's a step-by-step checklist to follow to ensure you retain ownership of all of your accounts, avoid duplicate pages/profiles, and provide everyone the access they need to contribute and manage. We've covering the most common/popular social networks, but we know there are others out there that may be relevant to your industry/niche.

Checklist for Setting Up New Social Media Accounts







  • Administrative rights are granted to the creator of the Company Page -- this person should be the same "owner" as above
  • Create a LinkedIn Company Page
  • Add admins for content management




y recommend compiling a list of all user account admins, usernames/passwords and keeping in a safe place for reference.

Cover & Cover Design Resources

Now that you have all of these shiny new social accounts set up, you'll want to start thinking about what you should use as your profile photos, cover photos, and other image resources.

Here are a few resources to check out:



We hope you found this post helpful and that it helps to minimize future headaches and frustrations caused by crazy account management! Don't forget to follow us on Google+, Twitter, Instagram, and Facebook for more great marketing info.

Again, this checklist is for brand new businesses that are starting social accounts from scratch. If you have other insight to share, feel free to leave comments, tips, and questions below. If you're having account management issues with current social accounts and would like to hire us to take a look, fill out this form and let us know what issues you're experiencing.

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By cypressnorth


  1. Author's Headshot
    Stacy Dohogne Lane December 10, 2013

    Any red flags over the social@domainname for the FB profile set up? We've done that, with our business name being the "person" on the profile, and our branded name being the page, but I worry that this doesn't fit within FB's policy. I like our current set up as it's easily transferable when the person in charge of social media moves on to another job but I still have reservations. What are your thoughts? Thanks for the great content!

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      Tiffany Tcheng December 10, 2013

      Hi Stacy, going back to identifying the "owner" of all social accounts, you can use that person's name as the profile, and adjust privacy settings so that it doesn't show up in search, etc. Then use the company/business brand name for the page and add admins to manage the page (including yourself if you use a personal FB profile to manage). That way, if somehow you lose access from your personal FB profile and/or don't have contact with the other admin/managers, you have the original account credentials/profile of the person who set the page up to regain access. Hope this helps - thanks for reading!

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    Stacy Dohogne Lane December 11, 2013

    This was super helpful; I just got everything situated. I really appreciate your insight!

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