What email should I use when setting up new social accounts? How do I give my SEO firm access to manage my social accounts? I have multiple Google+ Pages and Profiles — help!
Because we help businesses in all aspects of internet marketing, including building social media presences from scratch, we have lots of experience when it comes to the set up and registration of each. We’ve heard these questions time and time again, which prompted us to write this post for anyone starting fresh social accounts.
Because we very much want to help you avoid feeling like this:
Don’t let that pizza go to waste . . . keep reading!
Use One Email Address for All Social Accounts
We recommend creating a single email address dedicated to all social media efforts.
For example: [email protected], where domain.com = your website address
Why should you use a generic email address and not an employee email address? The main reason is so that you can retain ownership over your accounts. But it also keeps all accounts consistent and organized. NOTE: This password should be different than other business passwords that you use as you’ll want to contain any issues that may occur in a hack/leak.
While we wish it were as simple as using one email and one password to set everything up in one swoop, we’re sad to say it’s not. There are a few nuances that you should be aware of on networks like Google+ and Facebook that have multiple users and account management features built-in.
But fret not, we’re here to help. For new brands establishing a social presence on the web, here’s a step-by-step checklist to follow to ensure you retain ownership of all of your accounts, avoid duplicate pages/profiles, and provide everyone the access they need to contribute and manage. We’ve covering the most common/popular social networks, but we know there are others out there that may be relevant to your industry/niche.
Checklist for Setting Up New Social Media Accounts
- Identify one person that is in charge of the Google+ Business Page or that should be considered the “owner”
- The “owner” should create a Google+ Business Page using their work email address (domain.com)
- Invite other users to manage the page
- Verify and link Google+ Page to your website
- What category should your Google+ page fall under? If you’re a local business, you may want to consider a Local or Place page that allows you to merge with your Google Places listing and verify your business. This gets tricky, so proceed with caution.
- Administrative rights are granted to the creator of the Company Page — this person should be the same “owner” as above
- Create a LinkedIn Company Page
- Add admins for content management
y recommend compiling a list of all user account admins, usernames/passwords and keeping in a safe place for reference.
Cover & Cover Design Resources
Now that you have all of these shiny new social accounts set up, you’ll want to start thinking about what you should use as your profile photos, cover photos, and other image resources.
Here are a few resources to check out:
- Guide to the New Twitter Header Image, Specifications, Tips & Templates
- New Google Cover Photo Size, Template & Download
- Social Media Cover Photo Cheat Sheet & All-In-One Social Template Download
- Complete Social Media Image Size Guide from Mediabistro
We hope you found this post helpful and that it helps to minimize future headaches and frustrations caused by crazy account management! Don’t forget to follow us on Google+, Twitter, Instagram, and Facebook for more great marketing info.
Again, this checklist is for brand new businesses that are starting social accounts from scratch. If you have other insight to share, feel free to leave comments, tips, and questions below. If you’re having account management issues with current social accounts and would like to hire us to take a look, fill out this form and let us know what issues you’re experiencing.