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Having an accurate & up-to-date business profile is very beneficial to any business. Read on to learn how to set these up on Google & Apple, what each platform offers, and some things to watch out for.

Explore the unique challenges & opportunities of marketing to Gen Z in the B2B space. Discover how these digital natives are reshaping the professional world & what it means for marketing strategies. Stay ahead in the era of Gen Z with expert insights.

The HubSpot lists tool allows you to create and edit lists of contacts, companies, or deals based on specific property values and attributes. This blog post will review the ins and outs of HubSpot lists and the different components of using and optimizing them for email marketing that works.

Are your social media platforms in need of a refresh? Follow these 5 steps to audit and optimize your platforms for success.

Read these 5 ways you can leverage the insights in the LinkedIn Ads Campaign Manager to manage and optimize your LinkedIn ads.

Learn How To Set Up Automated Rules In Google Ads & When To Use Them In Your Account Automated rules in Google Ads are a feature that can make a digital marketer’s life a bit easier. Our agency uses automated […]

Learn How To Import Campaigns Into Microsoft & Common Pitfalls To Watch Out For Building out campaigns in both Google and Microsoft Ads shouldn’t have to take up your whole day. This article will walk you through a comprehensive step-by-step […]

Need help setting up GA4 for your company or client’s website? Look no further! This post provides a step-by-step process for creating GA4 properties and best practices to make sure necessary events are tracked and the data flowing into GA4 are accurate.

The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing […]

SEO, Google Tag Manager Tracking, & Content Planning for a New Website There’s nothing quite like launching a beautiful, brand new website, but it is something that can have ugly consequences if not performed correctly. While marketers aren’t typically responsible […]

Pinterest – the land of dream wedding dresses, instant pot recipes, room inspo, and… SERPs? Pinterest is so much more than a social media platform. Yes, the platform allows users to like, share, and discover new content based on their […]

Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. It’s also about driving quality. It’s about producing a return. It’s about being able to directly […]

Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.

On Friday's episode of Marketing O'Clock I tried to give some advice to agencies amidst these challenging times. In case you missed the show last week, you can see the clip & writeup below. Crisis strategies for company morale The […]

Many small businesses (SMBs) hit that point of growth where they know that they need digital marketing help. That is non-negotiable. But is it better to hire an in-house digital marketers or use an agency? This is an important conversation that we have fairly frequently, so we set out to make the ultimate list of pros and cons of hiring a digital marketing agency.

Countdown Customizers are an awesome, little known tool that can take your search ads to the next level. Having the power to create a sense of urgency for potential customers and move them down the conversion funnel can be a […]

As the digital space continues to evolve, video has become more dominant than ever before. Attention spans are shorter, people expect to be entertained, and messaging must be communicated in a fascinating way. For businesses with limited time and budget, […]

Whether you're focused on SEO, PPC, social media, content, or affiliate marketing, podcasts are a great way to stay competitive in the dynamic digital marketing landscape. Finding a reliable program to consume from your car, desk, or treadmill allows you […]

LinkedIn is an incredible tool for B2B marketers due to its unique targeting; namely professional information like job titles and company industries.  I’m sure you’ve spent precious time crafting your audiences, but targeting is just the beginning. Arguably, audience exclusions […]

Facebook has major news for advertisers. Come September 2019, account managers will no longer be able to set budgets at the Ad Set level in Facebook Ads. Instead, Facebook's Campaign Budget Optimization will become the default setting for all campaigns, […]