How To Setup Google Dynamic Remarketing In Shopify
Dynamic remarketing is a powerful tool in your retargeting toolbox. This tag not only serves ads to users who have previously visited your site, but goes a step further to show ads for the specific products they've viewed. You can use this to tailor specific messages to your audience to entice them to come back and finish buying that product they were interested in. Not sure how to get started on implementing this? Below is a step-by-step guide on how to use this magical piece of code for your Shopify store.
Before you get started you will have to create a Google Merchant Center account and upload a product feed. If you have a large catalog and don't want to manually input all of your listings into Google Sheets, you can download the free "Google Shopping" sales channel in Shopify. This channel will automatically update your feed when you add a new product to your Shopify. When downloaded you have to link your Google account and Google Merchant Center ID and your feed will populate. Once this is complete you can add your dynamic remarketing code to your site.
Before You Start:
- Create a Google Merchant Center account & product feed
- Link Your Google Ads and Google Merchant Center accounts
- Instructions
- Sign in to your Merchant Center account.
- Go to the 3-dot icon drop-down and click Account linking.
- Select Google Ads.
- Enter the Google Ads customer ID of the account you want to link.
- Click Add.
- Sign in to your Google Ads account and approve the link request from Merchant Center.
- Instructions
Step 1: Get Your Global Remarketing Tag
Next, set up your remarketing tag using the new global site tag and optional event snippet. For more information about this new tagging system, you can read this Google Support article. Log into your Google Ads account and click the wrench that says "tools" then go to "audience manager" under Shared Library. On the left-hand side, navigate to "audience sources." Lastly, you'll see the "Google Ads tag" card with a button that says "set up tag." If you already have a tag set up, click "details" on the card and scroll down to the "tag set up" box at the bottom of the page.
Follow the instructions on where to place the global site tag and the event snippet. The event snippet needs to be implemented if you are a "retail" business type.
Note: When you set up your tag, make sure you select "Collect specific attributes or parameters to personalize ads" then select "retail" as your business type and select to track ecomm_prodid, ecomm_pagetype, and ecomm_totalvalue.
Step 2: Placing Your Remarketing Code In Shopify
Once you have your remarketing code, you can paste it into your Shopify template page. To get there, go to the left-hand side and find "Online Store" under Sales Channels.
Then go to "Themes."
Find the "actions" dropdown and click "edit code."
Lastly, make sure you are on "theme.liquid" and you will enter your code just above the /body closing tag.
Step 3: Add Your Dynamic Remarketing Custom Parameters
Next, you need to figure out what your business type is to add custom parameters. If you are using Shopify, you will most likely need the "retail" custom parameters which are listed below. You can find the parameters for multiple business types in the Google Help Center.
- ecomm_prodid*
- ecomm_pagetype**
- ecomm_totalvalue**
*Required
**Recommended
These parameters pull in the specific information for the product when a user visits that page. Customize your event snippet with the three parameters. This code may have to be tweaked slightly based on your shops' information.
Note: This is an example of an event snippet for the product pages and will not work on your site specifically. Follow the first step to receive your snippet.
<!-- Event snippet for Example dynamic remarketing page -->
<script>
gtag('event', 'page_view', {
'send_to': 'AW-XXXXXX',
google_business_vertical : 'retail',
id : '[Google Merchant Center ID]',
ecomm_prodid: 'shopify_US_{{ product.id }}_{{ product.variants.first.id }}',
ecomm_pagetype: 'product',
ecomm_totalvalue: '{{ product.price_min | money_without_currency | remove: ","}}
});
</script>
You can place the event snippet anywhere underneath the Global Remarketing tag.
Test To Make Sure It Works
Download the Tag Assitant chrome extension and navigate to your website. Once on a product page click the tag assistant extension then click "remarketing tag."
At the bottom of the drop-down, click on "requests."
All your product data should populate in the three custom parameters.
Lastly, you want to click "Remarketing Validation" and enter your Google Merchant Center ID to validate that your products are working.
Once everything checks out, you have officially added your dynamic remarketing tag! To double check your work, you can wait 48 hours and check your dynamic remarketing campaigns "overview" in Google Ads. "Status review" will let you know if your parameters are being pulled in properly. If you have any problems with customizing your dynamic remarketing code, contact customer support or work with a developer for further assistance.
I hope this article helped anyone struggling with getting their dynamic remarketing tag on Shopify.
Related Resources
Google & Apple Business Profiles: A Comprehensive Overview
Having an accurate & up-to-date business profile is very beneficial to any business. Read on to learn how to set these up on Google & Apple, what each platform offers, and some things to watch out for.
How to Create a High-Quality Email Sending List in HubSpot
The HubSpot lists tool allows you to create and edit lists of contacts, companies, or deals based on specific property values and attributes. This blog post will review the ins and outs of HubSpot lists and the different components of using and optimizing them for email marketing that works.
How to Set Up Google Ads Automated Rules
Learn How To Set Up Automated Rules In Google Ads & When To Use Them In Your Account Automated rules in Google Ads are a feature that can make a digital marketer’s life a bit easier. Our agency uses automated […]
Importing Campaigns from Google Ads into Microsoft Advertising: Everything You Need to Know
Learn How To Import Campaigns Into Microsoft & Common Pitfalls To Watch Out For Building out campaigns in both Google and Microsoft Ads shouldn’t have to take up your whole day. This article will walk you through a comprehensive step-by-step […]
How to Get Started with GA4: A Step-by-Step Guide
Need help setting up GA4 for your company or client’s website? Look no further! This post provides a step-by-step process for creating GA4 properties and best practices to make sure necessary events are tracked and the data flowing into GA4 are accurate.
23 Of The Best Resources For Starting A Digital Marketing Career
The best social media communities, podcasts, newsletters, and certifications for new digital marketers I didn’t know anything about digital marketing when I started as an intern at Cypress North earlier this year. Acronyms like SEO, CPA, and ROAS meant nothing […]
A Marketer’s Website Launch Checklist
SEO, Google Tag Manager Tracking, & Content Planning for a New Website There’s nothing quite like launching a beautiful, brand new website, but it is something that can have ugly consequences if not performed correctly. While marketers aren’t typically responsible […]
How To See Audience Performace Across Campaigns With Google Ads Reports
Google Ads makes it really easy to see performance at the campaign or ad group level, but analyzing audience performance across multiple Google Ads campaigns is easier said than done. You're left wondering.... What's working well? What's not? Combining like-minded […]
How to Use Your CRM for More Effective Advertising and Digital Marketing
Think a digital marketer’s job is done after the conversion? Think again. Performance-based advertising and digital marketing aren’t just about generating traffic and conversions. It’s also about driving quality. It’s about producing a return. It’s about being able to directly […]
Why Don't Multi-Channel Funnel Reports Match Up With Other Reports in Google Analytics?
Why don't numbers from the multi-channel funnel reports match up with numbers for the same metrics in other Google Analytics reports? The discrepancy is largely due to differences in what Google considers direct traffic. Read our guide to gain a full understanding of attribution differences in Google Analytics reporting.
How Agencies Can Succeed in Uncertain Times
On Friday's episode of Marketing O'Clock I tried to give some advice to agencies amidst these challenging times. In case you missed the show last week, you can see the clip & writeup below. Crisis strategies for company morale The […]
Should You Hire A Digital Marketing Agency or Hire In-House: An Unbiased Breakdown
Many small businesses (SMBs) hit that point of growth where they know that they need digital marketing help. That is non-negotiable. But is it better to hire an in-house digital marketers or use an agency? This is an important conversation that we have fairly frequently, so we set out to make the ultimate list of pros and cons of hiring a digital marketing agency.
How to Use the Countdown Customizer in your Google Search Ads
Countdown Customizers are an awesome, little known tool that can take your search ads to the next level. Having the power to create a sense of urgency for potential customers and move them down the conversion funnel can be a […]
Device Targeting With Target CPA Bidding In Google Ads
All device targeting is not created equal. If your Google Ads campaign uses target CPA bidding and you're prioritizing conversions from a certain device, we're willing to bet you're doing it wrong. We rarely see this stipulation highlighted when we research […]
Updated: How To Exclude Mobile Apps From Google Ads Display Campaigns
If you’ve been following us for a while, you’ll know we generally don’t like running ads on mobile apps. Don’t get us wrong, we love apps! They’ve made it easier than ever before to get information and connect with each […]
6 Strategies to Supercharge Your Shopify Site
Thanks to the team over at Shopify, launching an e-commerce site is easier than ever. It can be affordable, quick to learn, and is built for mobile without the headache of software development and coding. While launching a Shopify site […]
The Ultimate Guide To Facebook Dynamic Creative Ads
Let’s be honest, working with Facebook Ads Manager can be difficult. It’s a cumbersome tool, and it’s not user-friendly. But Marketers are in luck, thanks to Facebook’s new Dynamic Creative Ads. Dynamic Creative allows advertisers to create thousands of ad […]
How To Link (Many) AdWords Accounts with Google Analytics Using The New Bulk Account Linking Option
All of you pro AdWords users who routinely take on clients with many AdWords accounts for different promotions can breathe a collective sigh of relief. This week Google came out with a simple way to connect AdWords and Analytics in bulk! […]
Keyword Research Tips: How To Use Bing Ads Editor To Estimate Positional Volume & Pricing
If you are a search pro using Bing, you'll likely spend a good chunk of time living in the Bing Ads Editor. Much like Google's AdWords Editor, this standalone desktop program saves advertisers time and energy by allowing for bulk […]
0 Comments