Jessica is a Digital Marketer at Cypress North and co-host of the weekly digital marketing news podcast, Marketing O’Clock. A total nerd for analytics and tracking, she is experienced in paid and organic search, as well as paid social media and display advertising. Leveraging a mix of tactics, hard data, and genuine concern for clients’ goals, Jessica strives to deliver actionable reporting and develop comprehensive, but fluid, digital strategies for her clients.
Jessica’s certifications include:
- Google Analytics Individually Qualified
- Google Ads (formerly AdWords):
- Search Advertising (including mobile)
- Display Advertising
- Video Advertising
- Microsoft Ads (formerly Bing Ads) Accredited Professional
Previously, Jessica worked in series development, talent, and casting at MTV in New York City. She holds a Master’s in television, radio, and film from Syracuse University and a BA in communication studies from Niagara University.
When she’s not at the office, Jessica can be found slinging beer alongside her husband at their bottle shop/craft beer bar, Brewed And Bottled, in Lewiston, NY.